23 Feb 2010
Agent Office SupportReal Estate Contact Management- Why Agents want to Forget about Tech Support!
Over the years I've tought real estate agents how to utilize technology to their advantage as far back as when DOS was around. Seriously, this was the time when mobile phones were called "car phones." Probably one of my most memorable achievements was working for the company that introduced laptops to the world of real estate. In the good old days they were heavier and weighed about 10lbs. Heck the hard drive was even smaller than what an iPod Nano uses today. My point is; many things have changed over the years and real estate contact management is one of them.
If there is one thing that hasn't changed over the past quarter-century has to be the irritation and constant frustration of technical support when your little do-dad won't turn on or freeze like a deer in headlights. When I run my PowerPoint presentation I have two slides that can help you understand what real estate agents don't want to hear from technical support people. The titles are: "Do you have a brick or a sledgehammer handy?" and "Please hold for Mr. Gate's attorney." There are many others as well, but I will save them in case I visit your area for a live seminar.
The truth about tech support, especially as it pertains to real estate software, is the fact that almost none of the people you call have actually used the software you are calling about. In fact, it would be safe to say that NONE of them have ever sold real estate. In other words, the people you are calling don't know how the software "works," they just know how to handle error messages. It's this little subtlety that is at the core of so much dissatisfaction with technical support for programs like Top Producer and AgentOffice. Here's an example: you are trying to do a mail merge in the word processor for a group of contacts and every time you click the print button you get one letter and then the printer stops. After three or four tries you finally call tech support to find out what is wrong with the software. After a few minutes (or hours) on hold you finally get to speak with a technical support person who takes you through a series of questions like: "Does this happen when you use other programs to perform a mail merge?" to which you answer, "I don't know, I don't have another program that performs mail merges." They then take you down a rabbit hole of different diagnostics with your printer only to discover that there's really nothing wrong with your printer. After another hour of running checks on the software you are informed that there doesn't appear to be anything wrong with the software either. I even remember one particular customer who was told by a tech support person that, "Maybe you shouldn't try to use it to do mail merges!"
The main problem all along is that there was an "educational" issue instead of a "technical" one. When you were printing out your Real Estate Contact Management list you tried preparing a form letter from a different part of the program. Then again it might have been one minuscule step that didn't take place. You know, like telling the software to print "to the contact" not "to the group." The worst part is most of the tech support on staff has no idea this is an issue when preparing a mail merge. However, they are well versed to make you feel like an idiot when using your Real Estate CRM software.
Then of course you can't forget about the cost attached to inferior technical support. Top Producer says their tech support is free, but you actually pay $39 a month for the program. AgentOffice gives you a month free when you purchase their software, but if something goes wrong you have to pay $295 for a year long support contract. Heck, this is the same price as purchasing the program!
My point here is, if you just take the time to get trained on the program you purchase, life with Agent Office Demo will be much easier. Just think of it as a good health strategy. After all, an ounce of prevention is worth a pound of cure. If you take this route you won't have a tech support person say; "We can fix this, but you're going to need a knife, a roll of duct tape and a car battery."
If you are searching for Agent Office than look no further then AOExperts.com. AOExperts.com are expert in need of Agent Office Demo .
Over the years I've tought real estate agents how to utilize technology to their advantage as far back as when DOS was around. Seriously, this was the time when mobile phones were called "car phones." Probably one of my most memorable achievements was working for the company that introduced laptops to the world of real estate. In the good old days they were heavier and weighed about 10lbs. Heck the hard drive was even smaller than what an iPod Nano uses today. My point is; many things have changed over the years and real estate contact management is one of them.
If there is one thing that hasn't changed over the past quarter-century has to be the irritation and constant frustration of technical support when your little do-dad won't turn on or freeze like a deer in headlights. When I run my PowerPoint presentation I have two slides that can help you understand what real estate agents don't want to hear from technical support people. The titles are: "Do you have a brick or a sledgehammer handy?" and "Please hold for Mr. Gate's attorney." There are many others as well, but I will save them in case I visit your area for a live seminar.
The truth about tech support, especially as it pertains to real estate software, is the fact that almost none of the people you call have actually used the software you are calling about. In fact, it would be safe to say that NONE of them have ever sold real estate. In other words, the people you are calling don't know how the software "works," they just know how to handle error messages. It's this little subtlety that is at the core of so much dissatisfaction with technical support for programs like Top Producer and AgentOffice. Here's an example: you are trying to do a mail merge in the word processor for a group of contacts and every time you click the print button you get one letter and then the printer stops. After three or four tries you finally call tech support to find out what is wrong with the software. After a few minutes (or hours) on hold you finally get to speak with a technical support person who takes you through a series of questions like: "Does this happen when you use other programs to perform a mail merge?" to which you answer, "I don't know, I don't have another program that performs mail merges." They then take you down a rabbit hole of different diagnostics with your printer only to discover that there's really nothing wrong with your printer. After another hour of running checks on the software you are informed that there doesn't appear to be anything wrong with the software either. I even remember one particular customer who was told by a tech support person that, "Maybe you shouldn't try to use it to do mail merges!"
The main problem all along is that there was an "educational" issue instead of a "technical" one. When you were printing out your Real Estate Contact Management list you tried preparing a form letter from a different part of the program. Then again it might have been one minuscule step that didn't take place. You know, like telling the software to print "to the contact" not "to the group." The worst part is most of the tech support on staff has no idea this is an issue when preparing a mail merge. However, they are well versed to make you feel like an idiot when using your Real Estate CRM software.
Then of course you can't forget about the cost attached to inferior technical support. Top Producer says their tech support is free, but you actually pay $39 a month for the program. AgentOffice gives you a month free when you purchase their software, but if something goes wrong you have to pay $295 for a year long support contract. Heck, this is the same price as purchasing the program!
My point here is, if you just take the time to get trained on the program you purchase, life with Agent Office Demo will be much easier. Just think of it as a good health strategy. After all, an ounce of prevention is worth a pound of cure. If you take this route you won't have a tech support person say; "We can fix this, but you're going to need a knife, a roll of duct tape and a car battery."
If you are searching for Agent Office than look no further then AOExperts.com. AOExperts.com are expert in need of Agent Office Demo .
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